Leslie Kerr is president and founder of Intellaprice, a pricing advisory firm for the restaurant industry. Intellaprice® is the cost-effective solution for companies seeking to grow profit through pricing.

Leslie built the pricing function for Dunkin’ Donuts, formerly Allied Domecq Retailing US. While at Allied Domecq, she also held roles in strategy, finance, and brand management for Baskin-Robbins. Her experience also includes roles in operations at PepsiCo Restaurant Services Group and in finance for Disney Consumer Products. She began her restaurant career as a server at Red Lobster.

At Berkeley Enterprise Partners, Leslie assisted clients with Customer Relationship Management strategy to achieve marketing goals. It was in Coopers and Lybrand’s Compensation Consulting practice that she gained her pricing and research foundation.

Leslie earned her bachelor’s degree in marketing and entrepreneurial management from the University of Pennsylvania’s Wharton School and her MBA at Duke University’s Fuqua School of Business. She has also lectured on pricing at Fuqua.


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